What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings.
SEO improves the visibility of your website. It is a set of techniques or strategies to make your website visible.
Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.
Why do websites need Search Engine Optimization (SEO)?
Search engine optimization (SEO) is not only one of the most popular online marketing strategies out there, but it’s also one of the most effective. It allows you to climb the search engine results page rankings by improving on-page and off-page elements of your website that work together to make it more beneficial to your target audience.
Higher rankings mean more site traffic and it’s no secret that more site traffic leads to more conversions and revenue over time.